Professional team
The People Behind Total Media

Senior minds.
Practical hands.

You work directly with experienced strategists and media professionals — not account coordinators passing your work up the chain.

Our Team

Experience you can feel in every conversation

Every person at Total Media has been in the room where the decisions get made. We bring that perspective to your organization.

James Whitfield

James Whitfield

Founder & Managing Principal

Two decades leading strategic communications and media for regional and national organizations. James founded Total Media to give clients access to senior thinking without the overhead or the account churn.

Brand StrategyMedia PlanningLeadership
Sandra Reyes

Sandra Reyes

Director of Media Strategy

Sandra has planned and bought media across every major category — from digital programmatic to broadcast. She specializes in helping organizations choose the right channels and stop wasting money on the wrong ones.

Paid MediaChannel MixAnalytics
Marcus Patel

Marcus Patel

Senior Strategist, Audience & Insights

Marcus brings a researcher's rigor to audience strategy. Fifteen years studying how people make decisions and why they respond to some messages and ignore others. He turns data into direction.

Audience ResearchSegmentationInsight
Lauren Holloway

Lauren Holloway

Content Strategy Lead

Lauren bridges brand voice and practical content production. She builds content programs that feel authentic to the brand and actually serve a purpose in the customer journey.

Content StrategyBrand VoiceEditorial
David Kim

David Kim

Performance & Analytics Director

David designs measurement frameworks that connect marketing to real business outcomes. He's allergic to vanity metrics and committed to helping clients understand what the data is really saying.

AnalyticsAttributionReporting
Naomi Chen

Naomi Chen

Campaign Manager

Naomi is the operational backbone of our campaign work. She ensures every strategy gets executed — on time, on budget, and with the detail that makes the difference between a campaign that works and one that almost works.

Campaign OpsProject MgmtExecution
New Orleans
New Orleans, Our Home
Team at work
How We Work

Work with people who care about the craft

We're always interested in experienced marketing and media professionals who share our commitment to clarity, accountability, and doing great work for clients who deserve it.

We're a small, senior team based in New Orleans. We don't hire for volume — we hire for fit.

Get In Touch

Senior-first culture

Every person on our team is a practitioner, not a coordinator.

Real client relationships

You'll work directly with clients and have real influence over strategy.

Flexible engagement

We work with full-time team members and trusted senior consultants.

New Orleans roots

We love this city. We want team members who do too.

Ready to meet the team working on your behalf?

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